Do you ever take a minute to look at the sidebar ads google suggests for you? Every once in a while it’s really insightful to look at them because they’re populated based on your searches, purchases, emails, etc. It’s kind of like looking in the mirror, the ads become a reflection of what you’ve been looking for and what you’re interested in. When you look at them, are you surprised? What kind of person do they reflect? Is that the person you are? The person you’d like to be? The good news is that google changes as you change and as the things you seek become more refined, the ads and content you see are elevated too.